Editorial Reviews From Publishers Weekly Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation,...(展开全部)

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do ...(展开全部)

Editorial Reviews From Publishers Weekly Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation,...(展开全部)

In this crowning achievement, one of the greatest minds in management theory reveals how to succeed and wield power in the real world. Over decades of consulting with corporations and teaching MBA students the nuances of organizational power, Jeffrey Pfeffer has watched numerous people suffer career reversals even as others prevail despite the odds. Our most common mistake is n...(展开全部)

In this crowning achievement, one of the greatest minds in management theory reveals how to succeed and wield power in the real world. Over decades of consulting with corporations and teaching MBA students the nuances of organizational power, Jeffrey Pfeffer has watched numerous people suffer career reversals even as others prevail despite the odds. Our most common mistake is n...(展开全部)

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improve...(展开全部)

吉姆·柯林斯，著名商业畅销书作家。柯林斯早年在斯坦福大学商学院从事教学与研究工作，并获得杰出教学奖。1996年，他回到家乡科罗拉多州的博尔德市，创办了自己的管理实验室，与各种企业和社会机构的领导人一起开展对商业生活的研究。曾在默克公司、星巴克、时代明镜集团、麦肯锡公司等世界知名公司任高级经理和CEO。 柯林斯的上一本书《基业长青》是公认的一部经典商业著作，重印近百次，被译为16种文字在全球发行。他的著作被《财富》、《经济学人》、《商业周刊》、《今日美国》、《哈佛商业评论》、《产业周刊》、《Inc.》等杂志广泛报道，引起巨大反响。

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improve...(展开全部)

[英] 喬尼·休斯（Jonnie Hughes），BBC地球發展部·製片人，著名科學記者，《國家地理》《泰晤士報》《衛報》《獨立報》科普專欄作家。BBC著名紀錄片《獵捕》（The Hunt）製片人，《獵捕》獲英國電影學院獎·佳攝影獎，地球樂園自然影展（Wildscreen）·佳編輯獎、·佳攝影獎（大型劇組）、·佳音樂獎。同時，休斯也是Youtube頻道BBC Earth Unplugged、東京大自然超體感博物館Orbi等多個跨界項目的策劃與負責人。

[英] 喬尼·休斯（Jonnie Hughes），BBC地球發展部·製片人，著名科學記者，《國家地理》《泰晤士報》《衛報》《獨立報》科普專欄作家。BBC著名紀錄片《獵捕》（The Hunt）製片人，《獵捕》獲英國電影學院獎·佳攝影獎，地球樂園自然影展（Wildscreen）·佳編輯獎、·佳攝影獎（大型劇組）、·佳音樂獎。同時，休斯也是Youtube頻道BBC Earth Unplugged、東京大自然超體感博物館Orbi等多個跨界項目的策劃與負責人。